If you don't know what is google adsense you must look at the Internet
a few years back, you'll see that advertising
was done in a way that was very similar to other types of media like
televisionz, or actually, more like what you see in a newspapers.
You'd visit a website, and in some location you will get to see a Ads
by Google, which would present and ad for
whatever companies has pay for adds on your site space.
Yupz,.but there is one problem with this kind of advertising. It really has not
bump the fact that the adds were not in some other media, but were
instead presented over the Internet.
You have probably noticed a lot of things like this in the pages you have
browsered.
While you might, at some later point want to buy a car, right now you are
looking for a watch and it would have surely been nice if the banner were
advertising a watch, because then you would have probably clicked it (link).
Well that's also what the folks at Google thought of, so they came up with a
killer idea. This is knows as Google AdSense, and it's known as a targeted
advertising program
What you must to do is, instead of jumping
through hoops to get some banner Adds on your site that your visitors won't even
care about.
You then sign up for the Google AdSense program, you insert a small ID
of code in your webpage and Google ensures that in the location you personal,
a banner will appear in your site, presenting adds relevant to the
contents of your site.
It looks for the keywords in your page, searches a database of
websites to find the ones related to whatever is on your page.
You will get a fee for each visitor that clicks on an adsense
banner on your site. Now that's bound to happen more often then with a
traditional banner because people are actually interested in what's in that
banner.
But, this also does wonders for the people who want to advertise. And it's
because of the same reason. The greatest thing about Google AdSense is that
all the content in a banner is relevant.
This relevancy is the key to the programs success, and also the reason why
other remains happy. The advertiser has a relevantly placed advert, the
publisher earns money from their content and Google take their cut.
That is win-win situation,of course, as always, Google has set some
high standards for its AdSense
program, in terms of looks and works. You can't have more than two
such banners on your website and Google only inserts text in these banners.
So an extra benefit is that AdSense advertising is a lot less obtrusive then
regular advertising. But this also means you should position the banner
better because it's possible that visitors might miss it altogether.
So in the end, Google AdSense is an advertising program that is unique
because the ads are relevant to the content on the site. Anyone that wants
to advertise pays Google for it. Anyone who wants to place ads on their site
does this through AdSense, getting paid by Google in the process.
All transactions are run through Google, and the advertisers and publishers
get access to statistics result which it's help them to track and
effectiveness of their campaign.
The whole process is elegant, prety simple and effective from anyone
in the chain,
and it's one of the reasons Google are
known for their innovation and new thinking.
So,. Are you has have Adsense account?
0 comments
Post a Comment